It's June 21st, 2011: the official starting date of Summer '11. For a minute, we all thought perhaps this day would never come. To keep your hopes up, we've done a number of posts aimed at getting you into the summer mood and keeping your sunny hopes alive. Although you no longer need the inspiration, let's have a review just to make sure you're ready.
1. Obviously, one can't be in a summer mood without proper summer mood music, so we invited you to get in the know about two very talented hip-hop artists, Kalae AllDay and 2. Nyle. Nyle's music video for "Dundiddit" will have you wanting to get out and enjoy the day while AllDay's bossa-nova influenced bangers will help you take the night.
3. Now as a clothing company we are of course concerned with looking fresh, so we had to remind you to get your summer gear in order. Obviously you all have your favorite Profound Aesthetic Tee's on today, but to top it off we suggest a good summer panama from Goorin Brothers and some 4. dope Oliver People's shades. Please allow this video to remind you just how summery and sexy the right eyewear can be.
5. Truly however, no matter what you're wearing and listening to there can be no summer without summery weather, so we encourage you to keep thinking sun even on the days when it's gloomy.
6. No one likes an overkill of metaphor, but often seasonal change means something more to our lives than a noticeable color difference in the leaves. Summer is the end of a long winter and trying spring; it represents you overcoming the struggles you endured throughout the cold and gloomy weather. So we gave a shout out to those who have achieved something in correspondence with the season shift...more specifically, graduates, although we respectfully tip our hats to anyone who's got a new pair of shoes on this summer (done with metaphors and analogies.)
7. Finally, now that all the other elements are here, we encourage you to take advantage of the summer mood and weather by actually doing something summery. We recommend road tripping and having good, long nights with friends, even if you have to do so through voyeurism. Another and perhaps the most important "summery" thing to do is to 8. EAT SUMMER FOOD. Better yet, make your own.
And that's it! If you really need to round it off to 10, here are a few last suggestions: 9. Get off your laptop and 10. GET OUTSIDE.
Here's to Summer '11.
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