If the last post didn't properly deliver the point on the beauty of minimalism, i'm hoping that this does. An interesting initiative on behalf of the studio Antrepo Product Design, with the production of these "minimalist packaging" pieces. I'm not entirely sure about the rest of you but I can without an ounce of doubt say that I prefer the clean, straight forward, no beating around the bush designs to the right as opposed to the ones we see on the shelves (with the exception of corn flakes, I've got to admit, there's something about the way the milk pours onto the flakes that tempts me want to grab the closest bowl) Although some of you might beg to differ, nevertheless it's a fascinating experiment on design and branding.
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