For those of you that are not familiar, Johnny Cupcakes is a clothing brand known to be very exclusive with a huge following (as seen in second picture of a line outside his store) and the Profound Aesthetic team had the opportunity to visit the Johnny Cupcakes store in Boston during our stay for an event we did. The concept of the clothing boutique having the theme of an actually bakery just blew me away! I loved the creativity behind every aspect of the Johnny Cupcakes store. They had t-shirts on cupcake trays!!!
The founder of Johnny Cupcakes has an interesting story you can read on his website. He turned down big offers to carry his brand from Urban Outfitters, Nordstrom, Hot Topic, Macy's, Metropark, and lots more just to keep his products exclusive. Johnny was also voted America's #1 young entrepreneur by Business Week back in 2008. This man is inspiring!
Take the time to listen to his series of lectures and be inspired!
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