The De Beer Ad Campaign

I was reading Entrepreneur magazine's most successful ad campaigns and came across the De Beer "A Diamond is Forever" marketing campaign and realized in fact how successful De Beer has been in fooling consumers and building the hype of diamonds. According to Wikipedia A young copywriter working for N. W. Ayer & Son, Frances Gerety, coined the famous advertising line "A Diamond is Forever" in 1947. In 2000, Advertising Age magazine named "A Diamond Is Forever" the best advertising slogan of the twentieth century. I came across this rather interesting blog about the Diamond industry which some pretty interesting images to go along with it: check out the blog at http://isonomonkey.blogspot.com Don't be a consumer.

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