You heard Profound went international a while back especially with the popularity of our True Legend Never Dies tee. This came as a shocker to us when we were approached by a Clothing Store Chain in Saudi Arabia called, Super Fresh located in the capitol, Riyadh. Saudi Arabians are fresh*? They don't just walk around with turbans on? Damn, ok. We can dig it. I guess the American media portrays a different image of what popular culture is there. Apparently its the same as here, fresh attire with a flavor of the 80s. Good to know. Also good to know that Profound Aesthetic is the #1 best selling clothing line there.*The term fresh is used to describe something, usually an article of clothing or an outfit, that is very stylish and trendy.
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