Here is an example of an opportunist: How do you make a lake stand out in the land of 1,000 lakes? By giving it an image, a character, a brand. Art director of Cargo Collective and graphic designer Nicole Meyer decided to do something about the lack of enthusiasm surrounding lake logos by bringing a sensitivity to aesthetics to the table. Every day Meyer will release a new logo specifically designed for each lake in Minnesota on Branding10000lakes.com. The catch? This will take her 27 years to complete.
While it's not tied with any board of tourism or commercial endeavors, Meyer's project and dedication proves a simple point: there is no limit to how art and creativity can be applied. The astute eye can craft even the most mundane things into profound aesthetics.
Find out more about Meyer or her site or follow her on twitter. And see more lakes at Branding10000lakes.com.
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