Hov's Take Over: The Life + Times


"We living in that 31st century, futuristic fly shit".
- Jay-Z


Brooklyn's finest Jack of All Trades sneakily hit the world with another one of his endeavors last week. Adding onto a list that already includes rapper, businessman, producer, and author, Jay-Z has finally become a tumblrer (pronounced: TUM-BLER-ER). LifeandTimes.com is dedicated to all things music, art, and style according to the gospel of Jigga. So far the site has blessed the world with the release of the new Santigold and Karen O track "Go".

A true mogul, Jay's genius lies in his ability to spread his creativity across multiple media platforms. Say what you want about his music career, but its obvious the man is just now approaching his prime. Head over to life + times and have a look for yourself. Catch the "Welcome to the future" promo vid after the jump.


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