If you've ever taken a thorough look at a pair of jeans you still wouldn't understand why they are priced ridiculously high. Just a sheet of denim stitched into a wearable format with two pockets on the back, right? Well in order to truly appreciate anything one must look into the process work which brought it to it's final outcome. Without the journey, the destination cannot completely be understood. Now that might be a bit philosophical for a pair of jeans, but the beauty here is in the details. Take a look at the production facility for the WeSC company, who we had the pleasure to meet at the Agenda show in Anaheim. Just the beginning text alone hints that the video is going to be super dope. I've got more appreciation for the company and their attention to detail and craftmanship after seeing this.
No comments:
Post a Comment